IIL has a successful track record on the strategy of Brand Ambassador to catch the eyeballs for our communication since inception and started with Aman Verma.The campaigns had played a vital role in creating awareness for the brands as a spokesperson for IIL.
From Aman Verma to Amrita Saluja to Agri expert Dr. Dada to famous Bollywood star Suniel Shetty. Recently one of the biggest name in Bollywood, Ajay Devgan has been roped in.

With Mr. Devgan, who has the mass appeal among the rural audience, the company intends to spread the message of judicious use of agrochemicals besides communicating about their products and boosting farmer awareness in India to the grass-root level.